The Mission
A customer experience, powered by customer intent!
It sounds so obvious...
…it’s hard to imagine basing it on anything else right?
The challenge
But that’s not how ecommerce works!
Ecommerce sites weren’t built around customers. They were built around catalogues.
Databases of hierarchy. Endless lists of thin product data. cookie cut by generic templates into a clunky, overwhelming, error prone & dead-end filled mess, that makes finding and buying a chore.
Meanwhile ecommerce teams struggle to manually manage around the edges and trade their site, while they watch it drive more shoppers back to Google, than on to a sale.
The good fight
So we’ve flipped ecommerce experience on its head
We built the FoundIt! platform, so retailers can structure their entire site based on customer intent…
…and break out of clunky platforms & slow manual processes, to create the journeys and experiences that match how their customers want to shop.
Meanwhile our AI approach combines machine learning, NLP & vertically trained LLMs, so they can effortlessly scale and maintain that intent based experience across 100’s of 000’s of products.
Our Story
The FoundIt! Platform
A single platform to understand the language & intent of your customers, embed it in the core aspects of your sitewide experience, and create the journeys and experiences that match what your customers want.
Get customers to the right products quicker and easier, with dynamic visual navigation that’s based on their intent.
Optimized Product Pages
Make PDPs convert more customers, by tuning content and discovery options to what they’re actually looking for.
Keep your keenest customers on track to find & buy, by improving the quality and accuracy of your site search.
Close the gap between your catalogue and your customers with rich product data and attributes based on intent.
Create the architceture that optimizes all the keywords your customers use, but without any of the wait and manual effort.
More than a tech
Proving, testing, learning is in our DNA
We don’t do ‘set it & forget it’ and leave our customers to carry on.
We work closely with them to drive customer intent deep into the core of their operations. From new tests, to innovations, to solving new business problems, we’re in it to make customer intent make them more successful. That’s why the worlds leading retailers don’t just use us, but stay with us.
What do our customers think?
“They’ve flipped navigation on its head”
We added 2% to conversion in 6 weeks. That’s a big metric to move in so little time. They’ve really flipped the navigation idea on its head. Its dynamic, doesn’t rely on our catalogue, and its actually based off what our customers are looking for.
Lyndsey Cates
Group Director of Product, Neiman Marcus Group
“Intuitive navigation that drives real value”
Fantastic to work with & rapid at delivery which gives us a really fast time to value. They consistently deliver and have constantly supported us in refining the customer experience leading to continuous value creation for the business and the customer.
Anthony Goodman
Senior Product Owner, Marks & Spencer
“Quick go live, and delivers on its promises”
I’d seen the revenue impact FoundIt! had in my last role, so when we saw the customers struggling to navigate our range at Fenwick, I knew they’d give us the growth we needed. They did the setup, went live quickly and added 9% to our rev.
Andrew Jayes
Ecommerce & Digital Director, Fenwick
“Great performance, and a first class team”
They plug some serious gaps in product data to get users deeper into our range, and their predictive nav adds something none of our partners do. Customers show increased CVR and AOV. A great solution from a 1st class team that understand our goals.
Mike Jenner
Head of Digital Merchandising, Secret Sales
“Dependable and focused on our customer”
A great company to work with and also great at aligning to business objectives and how they can solve our customers problems. A dependable, approachable and reliable team, and also honest and up front which makes for a great partnership.
Tom Parkins
Site Optimisation Manager, Marks & Spencer
“A powerful solution & a strong partner”
Their predictive navigation works across all our experiences, and our customers find products quicker and easier delivering a clear 7% uplift on revenue. But above that, we’ve stayed with them for over 4 years because they’re great to work with.
Charlie Carlton
Digital & Ecommerce Director, Ironmongery Direct
“FoundIt! does all that thinking up front for us.”
A real partner and a technology that really underpins our SEO growth and strategy. They really see customer experience and SEO as 2 sides of the same coin and their platform and approach has continued to improve both traffic and conversion for us.
Andy Ballard
eCommerce Marketing Manager, CPC
“FoundIt! does all that thinking up front for us.”
We need to think in a customer centric way to help customers find what they want and buy. FoundIt! does all that thinking up front for us, and just automates the changes we need. They’re also so rapid, easy and great to work with!
Childeric Gain
Director Performance Marketing, Yoox Net-A-Porter
“What our customers want, is much easier to navigate”
After expanding our range, we had to ensure customers could find & buy what they wanted quickly & easily. FoundIt! sits across every page to work out what that is, and simplifies the journey to make sure they get to the right products quickly.
Anthony Goodman
Digital Director, Fenwick
“Keeps our whole SEO effort ahead of the curve”
FoundIt! has been a vital ingredient in scaling our SEO at M&S. The platform keeps the whole site ahead of the curve of what customers are searching for, and does it without all the usual manual effort, meetings and waiting for development queues.
Nick Andrews
Digital Strategy Manager, Marks & Spencer
Leadership Team
Powerful tech, driven by passion & experience
Behind the tech that does the smarts, the heavy lifting and the results, we’re a team of passionate ecommerce veterans with decades of experience & determination, in using data to make ecommerce easier for your team and your customers.
A serial entrepreneur and digital veteran, Warren’s career spans over 20 years, having run top agencies, built products and launched myriad campaigns, websites and business transformations. As FoundIt’s chief visionary, he leads its growth strategy, innovation and product vision: to try and make online shopping easier. One site at a time if he has to!
Chris has worked in ecommerce for over 20 years. During which time he has successfully scaled several SO businesses and agencies, most notably Greenlight where he took the business to £17M and 120 staff. He has worked with many of the UK’s largest websites including Hotels.com, SKY, Expedia, Santander, Dixons Carphone, New Look, and The Guardian
Jamie started his career in retail at the Home Retail Group, before moving to Debenhams as Merchandiser & Data Analyst. This background means he’s well placed to understand the problems of complex ecommerce websites. First-hand experience of enterprise ecommerce and merchandising platforms for the likes of John Lewis, Missguided, and Selfridges
Your next steps
See an opportunity to work together?
If you’d like to make us part of your growth story, or even become part of ours, we’d love to hear from you!
Want to grow sales and revenue on your site by improving Findability for your customers?
Ready to make a career move taking an ecommerce innovator to the next level.
You’re an agency, integrator or tech that wants to improve findability on your client’s sites.
Making strategic moves to invest in, build or develop the ecommerce tech industry.
