PDP Optimizer
Make every product a 'better seller'
Optimize your product pages to convert more customers, and cut waste from your paid media.
Let FoundIt! cut bounces, reduce exits and boost conversion & revenue on your PDP’s by making them better suited to relevant discovery, and less like a dead end.
PDPs are where the real journey starts
Most visits to your product pages, are actually your customers looking for ‘a type’ of product.
But you don’t really know what that ‘type’ is, and on a PDP, your customer’s options to easily explore those types, are thin on the ground.
That’s what makes your product pages a dead end, and leads to those frustrated back clicks, premature exits, and high bounce rates.
Hone in on the... “Yes, something like that”
FoundIt! opens up dead ends, by creating the right discovery opportunities for your customers.
Our AI listens to your customers intent signals on your product pages, to learn what they’re really trying to find and buy.
It then make’s finding and discovering those things easier and faster, through relevant product selections, content, and navigation that matches their intent.
Longline
Long sweatshirt
shackets
lightweight coat
Fleece shirt
light green shirts
Navigation? On product pages?
Your customers are still browsing, and need a way to continue that or they’ll leave.
Using ‘More like this’ navigation options based on customer intent, FoundIt! gives your customers the way out of the PDP dead end they need, so you can keep them on site, and they can:
- Engage deeper with your site
- Explore the relevant parts your range
- Find & buy the right product
Bring relevant choice to the product page
Keep your customers engaged on the PDP, by brining the relevant products to them.
Based on the customer intent around each product, FoundIt! builds segmented collections that match why customers come to view and buy it
This enables your customers to explore the relevant parts of your range, right there on the PDP!
- Avoid dead ends and frustrated back clicks.
- No need for prior cookies, cohort analysis or manual curation.
Convert more shoppers entering on your PDPs
When half your shoppers start on a PDP, you need to make sure it doesn't end there too.
Google shopping, Instagram & SEO has more ‘choice seeking’ shoppers entering and bouncing from your PDP than ever before.
To retain & convert more of them, FoundIt! detects them and increases the prominence of navigation & product options to engage them in your range.
- Better engage & convert fickle shoppers.
- Improve ROI from your paid media, shopping campaigns & SEO rankings.
- Reduce bounce rate from entry traffic.
FoundIt! really uses customer intent to flip navigation on its head. We increased conversion by 2% and decreased bounce rate by over 2%. That’s two very big metrics to move so much in such a little amount of time.
Lindsey Cates
Product Director, Neiman Marcus Group
Convert more shoppers when you’re ‘Out Of Stock’
‘Out of stock’ doesn’t have to mean out of luck. FoundIt! helps you keep the sale moving.
Out of stock products normally stop your customers in their tracks, and lead to a bounce or an early exit. But FoundIt! adapts your out of stock products to prioritise intent based navigation & relevant product options, to keep the Find & Buy journey moving.
- Eliminate dead ends and journey bottlenecks due to fluctuating stock.
- Build your flexibility to display out of stock products on site.
- Eliminate dead ends and journey bottlenecks due to fluctuating stock.
- Leverage popular but discontinued products to promote better range discovery.
Enrich, optimise & connect your range
Ditch the thin content, fluff & boiler plate, and make your product content work harder.
FoundIt! AI enables you to scale rich engaging content that optimizes SEO signals, and bring out the detail needed to inform customers, and help them discover more of your range.
- Quickly engage customers with relevant info.
- Improve SEO relevance to popular search terms.
- Make content work harder in product feeds.
- Promote discovery around key product features
Optimize your product pages for conversion
Want to smartly automate your ecommerce SEO with the power of AI? Then get in touch with the team at FoundIt! to learn more.
What else do we do?
Get customers to the right products quicker and easier, with dynamic visual navigation that’s based on their intent.
Optimized Product Pages
Make PDPs convert more customers, by tuning content and discovery options to what they’re actually looking for.
Keep your keenest customers on track to find & buy, by improving the quality and accuracy of your site search.
Close the gap between your catalogue and your customers with rich product data and attributes based on intent.
Create the architceture that optimizes all the keywords your customers use, but without any of the wait and manual effort.
