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How it works
Charlie Carlton, Head of Digital and Trading, IronmongeryDirect
"It's like having hundreds of data savvy merchandisers reviewing every page on the site 24/7 and constantly re-aligning to what customers want."
Charlie Carlton, Head of Digital and Trading, IronmongeryDirect
"It's like having hundreds of data savvy merchandisers reviewing every page on the site 24/7 and constantly re-aligning to what customers want."
Multiple levels of Al take you beyond what you already know, defying thin, noisy and even a complete lack of base data. Helping you build up a prioritised picture of what products are really about, what shoppers actually call them, and what draws them in.
Analysis of shoppers' internal and external search intent as they gravitate to products reveals how popular a concept is to them
Text analytics and natural language processing, rapidly build up an insightful picture of a products key properties, semantics and hidden attributes
Cross industry visual algorithms pick out details, colour spreads, crop suggestions and more; enriching intelligent and visual presentation decisions
